Free UTM builder · No sign-up
Tracking links, without the mess.
Stop wasting time on messy UTMs. Get it right every time.
UTMagic helps marketers create consistent, error-free tracking links in seconds. No manual mistakes, no broken reports — just clean, structured URLs that work.
https://shop.example.com/summer?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale_2025&utm_content=hero_button- Source
- newsletter
- Medium
- Campaign
- summer_sale_2025
- Content
- hero_button
Auto-formatted
The anatomy of a UTM link
Six parameters. Every one has a job.
UTM parameters tell your analytics exactly where a visitor came from. UTMagic explains each one as you build, so nothing ends up in the wrong place.
utm_sourceRequiredSource
Where the traffic comes from: a site, platform or referrer.
utm_mediumRequiredMedium
The type of marketing channel the link was shared through.
utm_campaignOptionalCampaign
Names the specific campaign so you can compare performance.
utm_source_platformOptionalSource Platform
The platform the campaign ran on — mostly useful for paid ads.
utm_termOptionalTerm
The paid search keyword that triggered the ad.
utm_contentOptionalContent
Tells apart variations of the same ad, email or link.
How it works
From URL to tracked link in three steps.
- 01
Paste your landing page
Drop in any URL. Existing query strings and anchors are kept intact.
- 02
Pick your parameters
Choose from smart presets or values you’ve used before. Add campaign, term or content when you need them.
- 03
Copy, share, done
Formatting rules clean every value automatically. Copy the link or grab a QR code.
Why UTMagic
Cleaner data, better insights.
Small inconsistencies — Facebook vs facebook, email vs e-mail — split your reports into pieces. UTMagic stops them before they happen.
Auto-formatting
Lowercase, replace spaces, strip special characters. Set the rules once — every link follows them.
Link history
Your last 20 links are saved. Reload one to tweak it, or copy it again in a click.
Remembered values
Campaign names and sources you use get suggested next time, so your team stays consistent.
QR codes
Turn any tracked link into a high-resolution PNG QR code for print and events.
Private by default
No account, no server. Everything is stored locally in your browser.
Free, for real
No sign-up, no limits, no watermark. Just clean links.
Learn
Get more out of your tracking.
UTM Tracking 101: What It Is and Why Every Marketer Needs It
Understanding where your traffic comes from is essential for any marketer...
Read3 min readHow to Use UTM Parameters to Track Your Marketing Campaigns Like a Pro
Without proper tracking, you're left guessing which of your marketing efforts actually work. UTM parameters give you the power to measure performance across different platforms and campaigns with pinpoint accuracy.
Read2 min readThe Ultimate Guide to Setting Up UTM Tracking in Google Analytics
Google Analytics is a powerful tool, but without proper tracking, your data can become messy and unreliable. Learn how to set up UTM parameters in Google Analytics to track your marketing efforts with precision.
ReadYour next campaign deserves clean data.
Start creating perfect UTM links in minutes. It’s free.
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